internal supplier portal
PROJECT GOAL
Increase internal spend with diverse suppliers by improving their discoverability.
WHAT I DID
Completely reorganized a complicated flow to make it more intuitive, with progressive disclosure, so it would be easier for people to find/use diverse suppliers.
outcome
A 23% increase in new purchase reports using diverse suppliers. This was equivalent to $51 million.
kudos
"This is an incredible result. We have come SO far from our original search bar (c. 2016 😱) to actually be able to show this statistically significant impact is simply outstanding!! Thank you for the considerable amount of work that contributed to this outcome. I know we don't do it for the accolades but HANDS DOWN, the thoughtfulness with which this team has approached improving diverse supplier discoverability and engagement is the standard in our industry. 👏. Hoping we can get ya'll on some stages this year to strut your stuff and tell your story to inspire others!" - Jason Trimiew | Director, Supplier Strategy
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challenges
The flow was confusing for multiple reasons:
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If people had already contacted a company, there was no easy way to move to the next step, which was inviting the company to become a Meta supplier.
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There was a way to contact the company without inviting them to become a supplier, but it was hidden in the overflow menu.
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If people had not yet contacted the supplier, the generic email that was sent through the flow was confusing.
challenges
If people somehow managed to find the form needed to invite a company to become a supplier, it was like a black box. There was no way to follow up or check on progress. Also, the form was dense and incomprehensible in some places.
changes
I reorganized the flow to use progressive disclosure, so people were guided through the process in the way that made most sense for their needs.
changes
Instead of a mysterious form, I highlighted the informative video that was buried in it, and simplified the content so it was easy to understand and interact with.